Virtual events have experienced an enormous boom in the past few months – for the well-known reasons. Are they ultimately more than a substitute in times of crisis and maybe the format of the future? The results of a recent joint study by insidery and MCI Germany show: more sophisticated approaches are needed to achieve a successful transformation from face-to-face to virtual and hybrid formats.
From June 10 to 19, insidery conducted an online survey among more than 500 professionals in Germany who regularly participate in external events/congresses/exhibitions. Various interesting trends could be derived from this survey. And topics such as immersive storytelling, involvement and engagement as well as tendencies towards hybridization were confirmed.
Virtual events: saving costs and time, ok. But what else?
Fact check: Are virtual events better than their reputation? After all, they offer great time and cost savings. One minute ago in an internal meeting, a minute later in another world by means of VR – and all on demand. The time expenditure can be planned 1:1. Zero travel costs. On top an almost climate neutral performance.
Survey result: The participants of the survey emphasized cost savings (70%), time savings (69%) and climate friendliness (63%) as positive factors. For the majority of the respondents, however, virtual events also score points because of other benefits. For example, associated content is “available immediately and in the long term” (58% each) and “can be personalized” (48%).