Your challenges
In order to put a positive spin on the customer experience in the demand generation process, to maintain productivity and at the same time achieve the maximum conversion, it’s essential to align marketing and sales processes to bring them into a consistent mode. New business processes must be seamlessly mapped in the IT landscape to achieve this. The change from the ‘old’ to the ‘new’ world has to be strategically guided without affecting the ongoing business. And all this within a time horizon of typically 6 to 24 months. In other words: agile, dynamic and concentrated at the same time.
Are you facing questions like where to start and who to involve? Are you lacking the necessary and experienced resources internally to successfully manage the change? If so, we will be happy to discuss this with you.
Typical questions of our customers 
- There is no standard definition for leads to which all stakeholders globally feel committed.
- The conversion rates from leads to opportunities fail to meet the expectations. What levers are available in the areas of quality, processes or standardisation to change this?
- Sales is dissatisfied with the quality of marketing leads. Marketing is unhappy with the sales performance. Which standards and SLAs can improve the commitment on both sides?
- How can I measure the success and quality of the lead process?
- How can we achieve better planning in the lead process and thus facilitate resource and sales planning?
- How can the success of marketing campaigns be tracked on the sales side?
- How can I implement change with my current resources without affecting the ongoing business processes?
- How can we achieve the highest level of standardisation and automation without compromising the customer experience?
- How do I deal with the manual upload of leads from trade fairs and events?
Project Design
Consulting / Set Up
During the design phase, we advise you on how to adjust your business processes to the new requirements. At the same time, we provide active support in drafting new standards and translating these into specific tools and (IT) processes.
Project Implementation & Piloting
Consulting / Project Management
We are supporting you in the pilot or implementation phase with our many years of experience and expertise in cooperation with international and interdisciplinary teams. This enables us to take over stakeholder communication for specific topics, implement governance standards and train your local marketing teams with regard to new standards and processes.
Another benefit for you is that we work in an agile manner and are able to flexibly ramp up our team in peak times if required. In this way, you can overcome challenges without additional internal head counts, even in phases with extremely high workload.
Project Governance
Consulting / Project Management / Operational Services
Once the transformation of your lead process has been completed in daily operations, we help you manage the operational process and train relevant stakeholders. We also help you close any gaps and guarantee process quality through governance. Our support is always based on your needs and can be integrated permanently or temporarily.
Virtual Event Lead Generation Excellence
Transform your virtual events into successful lead generation engines.
Transform your virtual events into successful lead generation engines.
Engagement Marketing KPI Development
Strategy and performance indicators united.
Strategy and performance indicators united.
Better event and trade fair leads for your sales team
Qualify leads at trade fairs, events and roadshows digitally, quickly and purposefully in a targeted manner. We’ve got the solution.
Qualify leads at trade fairs, events and roadshows digitally, quickly and purposefully in a targeted manner. We’ve got the solution.
Get advice now
We look forward to new challenges – just call us or send us a message.
+49 89 / 85 89 62 – 50