Persona & Targeted Marketing

Your customers are real personalities!

Create relevance with Persona & Targeted Marketing and increase your campaign and sales performance.

Personas turn your target audiences from dry data sets into individuals – personal, human and alive. They create a feeling of empathy for customers and clearly illustrate the differences between target audiences in terms of their personalities, attitudes and values.

Use this know-how to optimise your marketing and sales communication and convince any (potential) customers with relevant content – on the right channels and in the right tone. Only then will your messages hit the mark and trigger a momentum that will turn customers into loyal fans of your brand.

Increase your marketing & sales success. We create sound and data-based personas for targeted marketing.

Let us advise you

Your challenges

The expectations, needs and preferences of (potential) customers are the focal point for marketing, sales and, last but not least, corporate management. They must be addressed strategically and consistently across all touchpoints of the customer journey.

This is a challenge that requires a targeted approach – and one that can prove to be extremely complex to implement for those responsible. Professionally defined buyer personas help translate the strategy into meaningful measures and targeted communication with the aim of generating significantly more leads.

Perhaps you are familiar with some of the following questions? We will be happy to discuss them with you.

Typical questions of our customers

  • Our target audience description is rudimentary and depends heavily on demographics. How can data be turned into the individual needs and preferences of our customers?
  • We have come up with an in-house persona concept that is based on practical experience – but are we right? Can the different types be validated empirically?
  • We are struggling with a flood of information about our target audiences and customers, from various data sources and at different times, that have been neither consolidated nor weighted. What conclusions can be drawn from these and which facts really count?
  • What are the success factors in Persona Marketing? How can we improve marketing and sales communication to achieve a higher impact?
  • We plan virtual event formats and want to build up an online community. Which target audiences should we focus on? With which concepts and arguments can we score points?
  • How can we import personas as well as audience specific information and insights into our CRM system?
  • How can I ensure that departments in the company have the same view / understanding of our personas?

Our solution

We develop the relevant personas efficiently in close collaboration with our customers – based on empirical data and sound analyses. These can then be used successfully in marketing & sales practice.

In order to develop a sound persona concept, we combine quantitative and qualitative methods of data analysis with the transfer service of extracting the significant criteria and processing the results into ‘real people’ that are tangible and practical.

Depending on the requirements and goals, we gain our insights from various data sources, in particular customer and market research data, individual survey data, as well as data from contextual interviews and observations.

We don’t create personas just so they can miserably exist on a server as PowerPoint files. On the contrary, we help you activate, implement and roll-out the personas in your company.

Buyer Persona Development

  • Strategy workshop & Audit
  • Basic statistical analyses of target audiences and category utilisation
  • Target audience segmentation and development of a persona concept, incl. presentation of the personas as setcards
  • Development of a ‘Golden Question’ tool for segment classification
  • Transfer of buyer persona relevant properties into the CRM system

Buyer Persona Roll-Out

  • Activation workshop
  • Drafting an internal communication concept
  • Internal documentation & production of relevant materials
  • Roll-out planning and implementation in the company

Concentrate your actions on your customers’ needs and get to know the people behind the numbers to give you the best starting point for success on the market.

Do you have any experiences or questions on this topic you would like to share with us?
We are always on hand with help and advice.

Get in touch now
Key aspects of ‘Buyer Personas’ development

We help you to develop a defined picture of your personas, based on relevant data.
Audience Research

How well do you really know your customers? In which segments and with which topics can you identify the biggest growth potential for your brand?

Get advice now

We look forward to new challenges – just call us or send us a message.

+49 89 / 85 89 62 – 50