It doesn’t matter if you’re talking B2B or B2C – the target audience is always people and individuals. Marketing communication can be surprising, convincing or simply overwhelming. Those who listen carefully do well. An exact understanding of the relevant target audiences, including their attitudes, expectations and preferences is a must for any innovation, marketing and sales strategy. This is the only way to create products and offers that provide customers with real benefits and identify messages that will trigger the desired follow-up if conveyed through the right channels. And only this way, ie. through a deep understanding of customers, will your company be able to systematically differentiate itself from the competition and seize market opportunities.

Trendsetter or follower?

Not so much a question of attitude, as rather a question of the right approach.

We identify the most attractive segments for you and help you tailor your offer and communication to the needs and preferences of your target audiences.

Your challenges

Nearly every strategic decision and operative measure in the fields of product development, marketing and sales must be taken specifically for each target audience. There is no such thing as an offer that provides the maximum benefit to every (potential) customer, just as there is not a single campaign that can reach all target groups equally. Also, not every market segment is worth the same effort for sales. As a decision-maker, you are therefore repeatedly confronted by the same questions:

Our solutions

insidery offers much more than what is widely known as market research. We support and advise our customers holistically in the field of target audience research: starting with a sound analysis of the market and target audiences, through the identification and introduction of target audience segments, to the testing of products, services and concepts in the various target audiences. Our approach is based on the specifics of the respective market (B2B/B2C/industry specifics), identifies the characteristic needs structures of the segments and thus forms the basis for target audience-oriented marketing recommendations.

• U&A Studies

• Market Understanding

• Shopper & Visitor Behaviour

• Online Communities

• Smart Data Target Audience Analyses

• Segmentation

• Persona Concepts

• Concept Tests

• Touchpoint Analyses

• B2B Research

In order to be successful on the market, you need to know who you are dealing with and to understand how your own brand is perceived throughout the entire buyer journey process.

Do you have any specific experience or questions on this topic that you would like to share with us? We are there for you every step of the way with valuable advice and support.