Engagement Marketing Optimization

Strategy and insights: achieving marketing objectives easily.

Key performance indicators, analyses and insights that help you to make the right decision.

Engagement marketing navigates in a turbulent environment: imprecise strategies, complex structures and heterogeneous expectations clash in many companies. Every measure should be worth it, the contribution to sales should be measurable.

Dynamic customer needs, relevant customer experiences, content overload: Effectiveness is top priority. Budgets are constantly questioned.

We help you succeed: data-driven, involved and with personal advice. Our engagement marketing optimization solutions are perfectly tailored to provide you with powerful metrics, meaningful analytics and valuable insights.

This way we support you in making the right decisions. With the ambition to optimize your company’s marketing sustainably.

How to optimize your engagement marketing

We are market research professionals, data nerds and KPI specialists. Engagement Marketing has been our passion for over 20 years.

We love Live Communication: at trade fairs, events, congresses and at the point of sale – both offline or online. We work with quantitative and qualitative surveys, platform data and marketing metrics. We speak our customers’ language – and that of our customers’ customers.

Every company is as unique as the personalities who shape its fortunes. And none of our projects has ever been a copy-and-paste exercise. Of course, there are similar situations in which our clients find themselves. But our full motivation to help you personally makes your challenge our challenge. Each and every time.

Even gut feeling is based on knowledge and experience. Expand it with new insights!

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Achieve your marketing goals

Discover how to orchestrate, monitor and continuously improve your engagement marketing. Individually tailored to your key questions and challenges.

Audience Research
Understand your target groups

Insights for target group oriented marketing
KPI Development
Orchestrate engagement

Definition of key performance indicators that make an impact
KPI Dashboards
Manage engagement

Capturing and analyses of key figures for continuous optimization
Performance Monitoring
Measure engagement

Evaluation how well your activities contribute to achieve the desired outcome

Our Services

Strategy & Objectives

  • Stakeholder Workshops
  • Engagement Portfolio Checks
  • Target Group Analyses
  • Concept Tests
  • Benchmarking

Measurement & Data

  • Visitor and Participant Surveys
  • Visitor Frequency Measurement / Visitor Count
  • Mystery Checks
  • Web & Social Media Metrics

Analytics & Insights

  • Smart Data Analytics
  • Insight Reports
  • Dashboards
  • KPI and Scoring Models
  • Balanced Scorecard
Insight | The most important 'unofficial goals' of live marketing
Study | Opportunities and challenges that come with virtual events and trade fairs

How does the future of virtual events and trade fairs look like? New approaches that help you turn virtual and hybrid formats into successes.
Case Study | Implementation of a holistic FairScorecard

Development of a strategic and sustainable control system for trade show participations.
Did you know ...

Barriers for impactful engagement marketing

1. Resources are mainly allocated to operational topics. Live Marketing Strategy often falls short.

2. „Live“ is considered as punctual. Both the phase of generating awareness and the follow-up phase are often neglected.

3. Live Marketing is not integrated. Instead of considering it as an integral part of Marketing, Live Marketing is often perceived as an „on-off“ activity.

4. Sales has the most dominant role. Products and functions are still in the center of attention even though the focus should be on the customers and their challenges.

Get advice now

We are looking forward to new challenges – Just call us or send us a message!

+49 89 / 85 89 62 – 50