Engagement Marketing Optimization

Strategy and insights: achieving marketing objectives easily.

Key performance indicators, analyses and insights that help you to make the right decision.

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Barriers for impactful engagement marketing

1. Resources are mainly allocated to operational topics. Live Marketing Strategy often falls short.

2. „Live“ is considered as punctual. Both the phase of generating awareness and the follow-up phase are often neglected.

3. Live Marketing is not integrated. Instead of considering it as an integral part of Marketing, Live Marketing is often perceived as an „on-off“ activity.

4. Sales has the most dominant role. Products and functions are still in the center of attention even though the focus should be on the customers and their challenges.

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