Performance evaluation and effectiveness analyses of trade fairs and events

Optimising the success of the trade fair in all its facets

People and brand in personal interaction: using smart insights to create positive and memorable experiences in the customer journey.

Deliver the best possible experience to target audiences, nurture relationships, drive demand: performance must be demonstrable. At insidery, we conduct customized impact analyses of trade fairs and events. With the aim to provide you with insights that you can effectively use in practice.

You might know the visitor / participant numbers, analyze contacts or leads and collect a couple of direct quotes. But do you know where your opportunities and leverages are? Do you know the interrelationship between measures and impact? And do you know what competition is doing better?

At trade fairs, events and congresses, companies encounter the specific expectations, interests and needs of their target audiences. Whether online or offline, the lines are blurred. Evaluating the contribution to success and exploiting optimization potentials is key – at the latest in the next budget round with the management.

More value through added value. Ensure your trade fair success!

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Trade fair success monitoring with insidery

Translating customer needs, visitor behavior and communication impact into promising opportunities has always been our core competence. With this approach the contribution of trade fairs and events to company success is not only measurable, but also controllable.

Target group surveys, qualitative and quantitative market research methods and smart data analytics help us to holistically analyze the impact of trade fairs and events.

To create transparency on what happens – but also why. This way you always have the right options for action at hand.

Typical questions of our customers

  • How can we better address our target audiences?
  • Do we meet the expectations of our visitors?
  • What effect does the trade fair visit have on our customers?
  • What do we need to do to strengthen our customer relationship?
  • Are we fully exploiting our sales potential?
  • How can we better motivate our teams?
  • How can we demonstrate what we achieve with trade fairs and events?
  • How do we perform compared to the competition?
  • How can I measure trade show success? Where are our strengths and weaknesses?
  • How can we realize face-to-face visitor surveys the optimal way?
  • How much time should a personal interview take when conducting a survey at a trade fair?

Our solutions to optimize the success of trade fairs and events

Starting with the definition of your trade fair and event objectives, through the implementation of customized visitor surveys to data analysis and optimization consulting: insidery is your partner in all stages of performance evaluation.

Our common objective: to optimize your trade fairs and events and to maximize the Return on Engagement.

Trade fair performance monitoring: impact analysis of trade fair success

Customized visitor surveys and detailed data analyses to measure the performance of major trade fair and event objectives:

  • Target group structure and target group quality
  • Communication and messaging
  • Image and brand building
  • Customer Experience
  • Visitor Journey
  • Engagement und interaction
  • Sales potential
  • SWOT Analysis
  • Optional: Visitor count

Our recommendation: deployment at your flagship trade fairs and top events worldwide.

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Event Experience Monitor: Digital success measurement of your events

Digital platform solution to collect and analyze visitor feedback in the event context:

  • One tool for all types of events
  • Preconfigured set of relevant questions, analyses and reports
  • Simple survey distribution – both online, offline and hybrid
  • Intuitive event benchmarking feature
  • Smart DIY solution to measure event performance

Our recommendation: implementation for trade shows, industry meetings, customer events, employee events, roadshows and many more.

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Trade fair benchmarking: compare with competition

Competitive comparison of trade fair presentations considering qualitative and quantitative criteria:

  • Gain insights already during the trade show
  • Standardized guidebook, individual implementation
  • Evaluation through experts and in collaboration with you to gain the best possible insights
  • Immediate development of chances, risks and recommendations
  • Worldwide

Our recommendation: a must have for anyone who doesn’t want to miss a trend.

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Case | Visitor journey optimization at trade fairs in the Automotive sector

Engaged target groups, effective visitor journeys and valuable customer contacts: what you can learn from data.
Trade Show Performance Measurement in 2021

Take the IAA Mobility as an example to see how companies assess their trade fair success in 2021.
Case | Implementation of a holistic trade fair scorecard in the machine-building industry

Development of a strategic KPI system to manage trade show participation.

It is all a question of perspective.
Expand yours!

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We look forward to new challenges – just call us or send us a message.

+49 89 / 85 89 62 – 50