Examples of current projects
How we turn challenges into opportunities together with our customers through relevant insights and a focus on optimisation.
Start - About us
insidery is a consulting and market research agency that specializes in target group insights.
We deliver relevant insights and concrete ideas to decision-makers from marketing and strategy for intelligent decision-making, based on facts and totally focused. As experts in the areas of market research and data analytics we help you to truly understand your target audiences throughout the entire customer journey and to tailor your marketing and communication activities towards their needs and preferences. With us by your side, you can create real added value and communicate your messages successfully across all touchpoints and channels.
We don’t just assume – we ask more questions than most, carry out in-depth analyses and put our findings into a suitable context. When it comes to cooperation, we see ourselves as a reliable partner and inspirational enabler, developing measures and scenarios that can be implemented directly and sustainably in your marketing mix, with the goal of identifying unexploited potential for you and turning it into economic success.
We work with data – but above all with a profound understanding of their significance and interpretation. We start a project only once we have fully understood your company’s strategy as well as your personal needs and challenges and don’t stop until we have identified those potentials that ultimately make a difference in your marketing performance.
Our approach is designed to gain valuable insights from seemingly dry datasets, to make these more understandable in a succinct manner and to proactively inspire you to develop further measures. We also help to monitor the success of your measures and campaigns to keep you firmly on course for achieving your corporate goals.
Data collection can be automated. Insights come from humans. And that’s why everyone at insidery brings their own contribution and gives their all. What unites us as a team is our fascination for brands and our empathy for customer’s needs. What bonds us as colleagues is our love of what we do – as well as a never-ending curiosity and a passionate desire to create positive changes at organisations we work with.
More than 50 customers, including over 20 listed companies, trust insidery’s data-based optimisation of marketing and sales performance. Our customers come from many different industries, but primarily from the following sectors:
Transformation – everything’s changing. And that also means change for us.
In September 2020, insidery GmbH took over where FairControl GmbH left off, a company that was founded in 2000 and offered market research and consulting services for numerous customers from a wide variety of industry sectors.
Whereas FairControl GmbH was involved mostly in monitoring the success of trade fair activities when it was founded in 2000, we have extended our competence fields strongly over the past ten years based on the needs and requirements of our customers. In numerous projects for well-known customers we have expanded our expertise in the fields of:
Our service portfolio covers a broad spectrum of marketing and sales tasks. Exhibitions, events and brand worlds continue to play a key role in our work as important elements of the marketing mix.
Always one step further. insidery has successfully completed projects in more than 25 countries on four continents. On-site support abroad is just as much a part of our agenda as is the management of international studies and projects. Concept creation, implementation, analysis – a one-stop shop for strategic and operative services.
As a stakeholder in numerous international projects, we know how to cooperate with virtual, international teams that bring together various disciplines to achieve one single goal.
We look forward to new challenges – just call us or send us a message.
+49 89 / 85 89 62 – 50