Live Marketing Performance

People and brands in personal action.

Make live marketing experiences key moments in your marketing and communication campaigns.

Did you know, that...

The main reasons why successful live marketing often fails

1. Resources are concentrated on operational topics. Live marketing strategy is often neglected.

2. “Live” events are often treated as they would only happen during a specific, fixed time: awareness generation (pre-event) and follow-up phases are frequently neglected.

3. Live marketing is not integrated. Instead of being a central element of integrated marketing, live tends to be seen as an “on-off” measure.

4. Sales dominance is too high. Products and functions are still the centre of attention instead of the customers’ challenges.

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