Live Marketing Performance

People and brands in personal action.

Make live marketing experiences key moments in your marketing and communication campaigns.

An experience is personal, direct and interactive. It is the driving force at the heart of communication and marketing campaigns for companies, brands and products. But do the diverse measures really help you achieve your strategic goals? Not an easy question to answer, even for experienced marketing and event professionals.

We make live marketing measurable and controllable by making it methodical, data-driven and practice-oriented. Together we can develop and improve live marketing strategies that will help to consistently pursue your goals. As a result, you will be able to clearly differentiate yourself from the competition and always be one step ahead.

Learn how live marketing performance solutions can help you refine your live marketing strategy.

Let us advise you

Your challenge

Live marketing is undoubtedly one of the bigger investments in any communication mix, particularly in the B2B sector. Which is why it is nowadays often required to demonstrate the marketing ROI. At the same time, it’s about so much more than just putting well-established principles and habits to the test. Heterogeneous target groups, ever changing customer behaviour, technological progress: we are constantly waking up to new challenges.

Simple facts and figures are no longer sufficient if you want to use live marketing in a results-oriented manner. It’s the deeper insights that will really grow your organisation.

Perhaps you are familiar with some of the following questions? We would be happy to discuss them with you.

For exhibitors

  • In which trade fairs or events should we invest?
  • Which KPIs should we measure?
  • Can we achieve our goals in live marketing?
  • How can we make success visible in live marketing?
  • What do our audiences expect and what does this mean for us?
  • How can the overall experience be enhanced?
  • Virtual, face-to-face or hybrid – what’s best?
  • What can we learn from others?

For organisers

  • How can we optimise our events?
  • Will we live up to meet the requirements and expectations of our target audiences?
  • How can we intensify the relationships with our exhibitors and visitors?
  • What are the success drivers and risks for the events?
  • What added values can we extract from our existing database?
  • How can we tailor offers to specific target groups?
  • How can we continue to grow with our events?
  • What do suitable virtual and hybrid formats have to look like and how can we grow with these?

Our solutions

We have been measuring and controlling live marketing performance for over 20 years. From the definition of your strategic goals to the establishment of survey procedures and analysis systems, right through to consulting on optimisation and monitoring the effects for your organisation: insidery is your partner in all phases of live marketing. Our common goal is to implement live marketing effectively and successfully and to maximise your ROI.

Live marketing portfolio analysis
The right mix

Focus your live marketing portfolio precisely on formats that count.
KPI Systems
Strategic tools for pros

Combine strategy and KPIs effectively - and systematically.
Data-driven live-experience design
When one exhibition ends, another begins

Activated target audiences, effective visitor journeys and valuable engagements: what you can learn from data.
Strategic development for virtual events
Transformation and activity in digital, hybrid worlds

Be the one to set benchmarks.
Lead management tactics
Generate more leads that will convert to opportunities

Where quantity meets quality – and how to cleverly exploit your lead potential.

Our services

Strategy

  • Strategy workshops
  • Selection of the right trade fairs and events
  • Target audience analyses
  • Concept tests
  • Benchmarking

Data

  • Visitor surveys
  • Visitor tracking
  • Mystery checks
  • Web & social media

Analytics & Data

  • Smart data analytics
  • Insights reports
  • Dashboards
  • KPI and scoring models
  • Balanced Scorecard
Insight | The most important ‘unofficial goals’ of live marketing
Study | Chances and challenges of virtual events and fairs

Where are virtual events taking us? New strategies are needed to turn virtual and hybrid event formats into successes.
Case | Implementation of a holistic trade fair scorecard

The development of a strategic and sustainable system to manage trade show participation.
Better event and trade fair leads for your sales team?

Qualify leads as trade fairs, events and roadshows fast, digital and goal oriented.
Did you know, that...

The main reasons why successful live marketing often fails

1. Resources are concentrated on operational topics. Live marketing strategy is often neglected.

2. “Live” events are often treated as they would only happen during a specific, fixed time: awareness generation (pre-event) and follow-up phases are frequently neglected.

3. Live marketing is not integrated. Instead of being a central element of integrated marketing, live tends to be seen as an “on-off” measure.

4. Sales dominance is too high. Products and functions are still the centre of attention instead of the customers’ challenges.

Get advice now

We look forward to new challenges – just call us or send us a message.

+49 89 / 85 89 62 – 50