Live Marketing Performance
People and brands in personal action.
Make live marketing experiences key moments in your marketing and communication campaigns.
Make live marketing experiences key moments in your marketing and communication campaigns.
1. Resources are concentrated on operational topics. Live marketing strategy is often neglected.
2. “Live” events are often treated as they would only happen during a specific, fixed time: awareness generation (pre-event) and follow-up phases are frequently neglected.
3. Live marketing is not integrated. Instead of being a central element of integrated marketing, live tends to be seen as an “on-off” measure.
4. Sales dominance is too high. Products and functions are still the centre of attention instead of the customers’ challenges.
We look forward to new challenges – just call us or send us a message.
+49 89 / 85 89 62 – 50