Costs, reach, personalisation – there are plenty more good reasons to meet with target audiences digitally. Virtual or hybrid events have established themselves alongside classic events and have permanently extended the marketing options – but they do call for an even greater focus on target audiences, users and actions. Virtual events must be cleverly integrated into the marketing mix. After all, focussing on the virtual space will not be the right key to success for every objective.
Know more and assume less. We help you take the right decisions so that virtual engagements turn into effective conversion drivers.
The mere participation of target audiences in virtual events doesn’t mean this will be a success for the company. Users must be involved, messages conveyed, added values created. Only then will participants be prepared to take the next step.
We don’t have the experience or direction: so how do we know what we have to do and when?
We have to reallocate budgets: what’s the ideal mixture of virtual, hybrid and face-to-face formats?
How can we supplement events with complementary elements virtually?
What’s the ideal digital infrastructure for us – which features and functions are useful and which aren’t?
What do we have to pay particular attention to when customising virtual formats?
How can we effectively integrate virtual events into the customer journey?
What’s the best way to market our own virtual events?
No matter how far down the road you are with virtualising events, we can help you uncover potentials that make all the difference in user-centric communication. It’s just as important to be quick as it is to be appropriate. From creating a basic principles, through gaining valuable insights into target audiences, to evaluating the strategic success – we use state-of-the-art methods that we adapt to your situation, goals and problems in an agile manner, so that your company can transform virtual worlds into real economic success in the shortest possible time.
Benefit from the possibilities offered by virtual and hybrid engagements without overlooking the risks in the jungle of opportunities!