Essential to clarify the relevance of the insights. Creates transparency, future security and the basis for a general consensus.
Factor 2: Individual configuration
Results from the strategic integration. Increases accuracy and significance and guarantees competitive advantage.
Factor 3: Stakeholder orientation
Creates attention, acceptance and an audience for the successes of live marketing.
Factor 4: Simplicity
As complex as necessary, as simple as possible. Usability comes first, because a tool must be transparent and easy to understand. The same applies for data. The entire project is doomed from the start if it takes too much effort to generate and process data.
Factor 5: Flexibility Adaptability
A sustainable system can be flexibly adapted, particularly with respect to topics and emphases. It allows strategic changes to be shown without the overall results losing validity and significance.
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