Lead App

Take the digital highway for effective lead management instead of wasting time with pen and paper.

Digital lead management: smart integrated app for lead capturing.

Don’t simply count the contacts collected on your trade fair booth, but specifically identify potential customers from amongst your trade fair and event visitors and surprise them with a targeted follow-up that contains tailored Information on individually relevant topics at the right time.

Lead generation at event & exhibition touchpoints in the customer buying journey
We help you qualify leads at trade fairs, events and roadshows digitally, quickly and in a targeted manner, always with a holistic view of your industry and corporate context.
Integrated event and trade fair lead management solutions from insidery can be put together using modules and tailored to your individual needs.

We offer lucid and streamlined lead capturing tools that have already proven themselves in the field many times. It goes without saying that the customer’s own (CRM) systems can be integrated in the process if required.

Are you looking for the right lead capturing solution that combines quality and quantity – and can be fully integrated into your processes and IT environment?

Then you need the flexible, user-friendly and lead app-based lead management solution from insidery.

Let us advise you

Win new customers with digital lead management solutions.

Three steps to a successful exhibition & event lead process:

1.Concept consulting

Together with you we define the goals and set the status quo. As a result, we jointly set up an optimised, digital lead process and advise you on implementing a quality-oriented lead form. This basis enables you to actively control the follow-up communication with your customers by means of content marketing and sales efforts.

2.On-site deployment & sales training

Training of sales people and booth staff in the following aspects before the start of the exhibition or event:

  • End-to-end lead process, incl. timings and SLAs
  • User guide for digital lead capturing
  • Activation to focus on a high lead quality

3.Fast processing of leads with a focus on quality

  • No manual effort needed in your organisation
  • Targeted and prompt forwarding of high-quality leads to sales

Our services

The quality of the lead process and data decide whether an initial contact will become a new customer. As a reliable partner in the field of lead management, insidery stands for competent consulting, efficient execution of projects, fast processing times and excellent data quality.

One-time implementation package:

Basic set-up to handle projects

  • Joint audit to optimise the status quo & definition of goals in a kick-off meeting
  • Preparation of a standard lead sheet incl. definition of criteria for lead classification and assignment
  • Definition of processes & SLAs
  • Specification of the quality criteria and output format
  • Coordination to integrate sales relevant content, e.g. brochures, in the app
  • Agreement on desired follow-up measures, e.g. personalised emails
  • App programming
  • Creation of a user management system
  • Preparation of briefing documents

Lead capturing projects

based on the implementation package

  • Minor adjustments in the app programming for specific trade fairs or events (up to three questions)
  • Clarification of the requirements on site
  • Translation of the lead sheet into up to two languages
  • Creating user & password communication
  • OCR scanning of business cards
  • Data quality check
  • Conversion of the data output into a predefined format
  • Delivery of the lead data
  • Lead statistics report
  • Basic support: One contact person in all phases of the project (60 min)
  • Briefing per web meeting (30 min)

Optional services

for lead capturing projects – on demand

  • Face-to-face implementation workshop on-site
  • Individual service level agreements
  • Directly connecting the app to marketing automation tools or the CRM system
  • Individual user management
  • Integration of registration data or lists of existing customers using the built-in app search function
  • On-site personnel for support
  • Leasing of tablet devices for lead capturing
  • Digitisation of leads that were documented on paper
  • Lead data enrichment based on specific instructions
  • Installation of self-service terminals
  • Daily use in sales, not just for specific projects

Offers and price examples

We have systematised our offer in the field of lead management and can provide three modular versions to ensure the success of your event or trade fair:

Insidery Lead Pro Services in Bronze – Silver– Gold Service Level Comparison

Insidery Lead Pro – basic implementation                                                      3,250 EUR

Basic set-up to handle projects. One-time costs.
Details

FeaturesBRONZESILVERGOLD
No. of leads≤ 200≤ 500≤ 1.000
Bilingual version of the lead sheet✔✔✔
Number of user licences≤ 10≤ 20≤ 50
Scan business cards with OCR✔✔✔
Quality check✔✔✔
Basic support✔✔✔
Provisioning the full data set after the event ✔✔✔
KPI report with final results after the event✔✔✔
Daily data delivery in Excel format×✔✔
Daily flash report with the results×✔✔
Personalised follow-up email incl. brochures*××✔
1,975 EUR3,449 EUR7,249 EUR

*Daily distribution of a personalised “Thank you email” incl. personalised signature, with reference links to up to 10 brochures based on pre-defined conditions. One-off set-up for the mailing is needed, price is provided on demand.

Get advice now

We look forward to new challenges – just call us or send us a message.

+49 89 / 85 89 62 – 50