Personal interviews are often very suitable for answering complex questions. insidery conducts about 35,000 face-to-face interviews per year worldwide. What influence does the pandemic have on interviewer-dependent surveys? We have the answer throughpractical experience.
Consistent adherence to the existing hygiene standards (in Germany, among others, distance requirements, compulsory masks wearing, regular disinfection) also determine the surveying situation. The measures must be actively communicated and compliance with the regulations need to be monitored. Surveys should – whenever possible – be conducted outside in the fresh air. Catchy in theory but how does it look like in practice?
In this respect, insidery has only positive experiences to report. For example, the concern that the willingness to conduct a face-to-face interview will be significantly reduced can be clearly refuted: We have not observed any impact on willingness to participate, drop-out rates, interview quality or open feedback. The samples generated are at pre-crisis level for all criteria.
We have learned the following: Exploitation, response rates, quality, validity and representativness show no irregularities. After the lock-down, the respondents faced our interviewers with the same openness and willingness to provide information as they have done in recent years. This means that face-to-face surveys can be used meaningfully even in unprecedented times.
COVID-19 has given society a digitalization boost. Our experience has shown that the willingness to participate in online surveys and the utilization of online platforms has improved as a consequence, and that some target groups that were previously difficult to reach digitally are now “online”. This creates additional opportunities for our customers in their projects.
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