Engagement Marketing KPI Development

Which engagement marketing KPIs are important simply depends on your objectives.

KPIs that make an impact: Find out with us how you can use KPIs to actually achieve your goals.

Meaningful indicators are essential for management. That’s why marketing often works with large amounts of data, measures and metrics. Managers create pretty reports and dashboards that are supposed to show the success of online and offline engagement measures.

Do these findings lead to genuine improvements? Do companies achieve their objectives this way? Or are there even contra-productive effects? What we know from our KPI projects: There is a lack of strategic anchoring, a lack of simple KPI models that reflect the success of Engagement Marketing concepts in a comprehensive way and that are highly accepted in the teams.

insidery develops customized Engagement Marketing KPI Models that focus on the essential: key performance indicators that help you to actually achieve your marketing objectives. No frills, no columns of figures – full focus on the user.

Manage your Engagement Marketing objectives successfully. It’s easier than you think.

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KPI Development with insidery

We do not work in silence, we actively collaborate with you, your team and your stakeholders. This way we ensure that all relevant stakeholders are involved right from the start – which is crucial for user-centric KPI development.

Every individual perspective is a great contribution to the development process and a basic requirement for the harmonization of objectives and metrics to powerful KPIs.

Typical questions of our customers

  • What are the most important KPIs for Engagement Marketing?
  • How many KPIs do you need?
  • Do you have an insidery KPI tip for us?
  • How do you align on KPIs?
  • How can online and offline engagement marketing activities be compared?
  • How do you convince people to work with the results?
  • Which tools should we use?
  • How can we ensure that we learn from KPIs and improve consistently?

Solutions for KPI Development

KPIs provide a common understanding of a company’s objectives. They sharpen the focus in the team and provide a basis to evaluate different measures and action options.

But how can you develop KPI systems that have the potential to measurably move your organization forward?

From the definition of KPIs to the development of sophisticated impact models to the operationalization and implementation of the models to a company-wide roll-out: we support you in the successful management of your Engagement Marketing efforts.

KPI Audit

  • Analysis of your situation, needs and challenges
  • Analysis of your Engagement Marketing measures
  • Analysis of your data sources and platforms
  • Analysis of your metrics or KPIs
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KPI Development

  • Strategic and operational audit
  • Personal in-depth interviews with the relevant stakeholders
  • Workshop 1: alignment of strategic objectives
  • Workshop 2: presentation and definition of KPIs
  • Operationalization of performance indicators
  • Development of a KPI tool box
  • Creation of an implementation plan
Sounds interesting, but you are not yet sure how this can be realized in your specific case? Please get in touch with us.

KPI Analytics Dashboard

  • Evaluation of trade fairs, events and other Engagement formats
  • Proven solution for events: offline, online and hybrid
  • Easy data capturing, analysis and reporting
  • Preconfigured analyses and visualizations
  • Individual adaptions can be realized easily

 

Case Study | Development of an omni-channel KPI system

How KPIs can help evaluating Engagement Marketing investments strategically and how they help to manage the achievement of objectives in a targeted way.
Case Study | Implementation of a holistic trade fair scorecard

Development of a strategic and sustainable evaluation model for trade show participations.
Engagement Marketing KPI Analytics Dashboard

See how to capture, analyse and report Engagement Marketing KPIs.

Facts and figures can make a big difference. We support you in making change happen.

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We look forward to new challenges – just call us or send us a message.

+49 89 / 85 89 62 – 50